Marketing Objectives - 1677 Words

Marketing plan management Submission details Candidate’s Name | | Phone No. | | Assessor’s Name | | Phone No. | | Assessment Site | RGIT Brisbane | Assessment Date/s | | Time/s | | The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective In this task you are required to develop a management plan for provided marketing information to monitor and review its progress after a period of time. You will also need to delegate roles to individuals within the organisation, establish and use KPIs to assess progress, and†¦show more content†¦3. Monitor progress: How could you monitor the product, distribution, pricing and marketing communication policies in relation to market changes, marketing plan objectives and organisational requirements? Monitoring progress would also involve an evaluation of statistical and data techniques to measure marketing performance (using information from the case study). 4. Distributing and pricing: Review the proposed models for distribution and pricing of product, and describe how this should be adjusted to allow for the market fluctuations (as identified in the case study). Provide a plan for how distribution and pricing can be monitored over time, in relation to market changes and adjustments in organisational requirements (as described in the case study), to create monitoring reports for your organisation. 5. KPIs: Provide a plan for how progress (using the metrics of return-of-market-investment and market share) can be measured against performance targets, to ensure that marketing requirements are being met. 6. Delegation: Develop draft staffing proposals (including any new staff you believe you may require) for the delegation of roles and responsibilities for various marketing activities and efforts within your organisation. Once you have provided the information above, you need to submit an action plan (with time frames) to the CEO (your assessor), based on the information you haveShow MoreRelatedMarketing Objectives Of A Marketing1757 Words   |  8 Pages4.Strategic Recommendations Marketing Objectives Become the leading brand at flower marketing in Bradford by 2022 Increase sales of special days by 30% by 2022 ( Valentine s day ) Make online website by 2018, and expand to other social media ( Twitter ) Increase followers at Facebook to 2500 by December 2022 Marketing Controls Collect and analyze customers feedback monthly to meet the general needs of the customer. Gather customer data to analyze customer type and adjust target customer profileRead MoreMarketing Objectives Of The Marketing Plan Essay1691 Words   |  7 Pages2.2 Marketing objectives As the marketing plan is in a three years term from 2011 to 2013, below a number of targets will be set for the marketing objectives in a corporate level and a product level regarding the fiber product that has been discussed in this study. In the corporate level, with the help of the promotion of the new product, the growth of revenue is expected to reach 10% compared to the 8% in the Singapore market in the last financial year. And in term of EBITDA contribution, becauseRead MoreThe Marketing Objectives For Pepsico852 Words   |  4 PagesThe marketing objectives for PepsiCo will focus on the key elements, product, place, price and promotion which make up the marketing mix. In total, PepsiCo is ranked third in the leading food and beverage companies on a multinational level resulting in a 38.4 billion dollars in revenue for 2014. Financial objectives for 2016 will be to exceed this total revenue by increasing the sales of products by 15%. These objectives will be achieved by incre asing nutritional value as well as focusing on brandRead MoreThe Objectives Of The Marketing Strategy1722 Words   |  7 PagesThe objectives of the marketing strategy are: 1. To ensure that there are an increased number of U.S and international (Brazil, France, Canada, UK, USA) visitors and tourism suppliers. (It is recognized that the objective of each country is to increase visitation to its own nation. This strategy is designed to increase visitation to more than one country thereby adding value to the efforts of the company. 2. To determine how the Miami in a Click customers, using their resources, can contribute toRead MoreMarketing Objectives Of Marketing Communication1836 Words   |  8 PagesAnalysis - SWOT Monica: -Brief Marketing Objectives -Target Audience Vicky: -Thorough Communication objectives -Integration of marketing communication elements Minoli: -Positioning statement and creative strategy -Media strategy and media schedule Gloria: Effectiveness Measures Budget and time frame: -TV: $10,000 (daytime, evening) - $50,000 (Breakfast, primetime) -Print: $5,000 - $40,000 (size)  Victoria’s Secret ‘Eau So Sexy’ (Integrated Marketing Communications Plan) Read MoreThe Marketing Objectives Of Clorox989 Words   |  4 Pagesneed to pay attention to market shifts toward more convenient and easy grilling methods like gas grills. Clorox’s business objectives are to stop the decreasing rate of growth in their revenue stream, and increase the overall charcoal grilling market compared to competing grilling markets – it being either Kingsford Charcoal or its competitors. The marketing objectives Smith Boyle and Warren created to give direction for Kingsford are pricing, advertising, promotion, and capacity. Kingsford CharcoalRead MoreMarketing and Communications Objectives7407 Words   |  30 PagesChapter 7: Establishing Objectives and Budgeting for the Promotional Program 1. In terms of what is spent on advertising,: a. it is simple to measure the direct impact of advertising b. only one specific type of evaluation method should be used for each type of advertising c. advertising experts and marketing consultants both agree on the ability of advertising to demonstrate a positive ROI d. advertising experts and marketing consultants both agree on the fundamental ability of advertisingRead MoreMarketing Communication Objectives1314 Words   |  5 PagesThe marketing communication objectives are determined by problems the firm come across and any market opportunities the firm has to resolve to overcome. It is important because it is used to evaluate communication; planning and decision making and to measure results. The major marketing communication objectives are creating brand awareness; defining a satisfying needs for the product and encourage action from targeted audience. Creating brand awareness is to notify the target audience about theRead MoreMarketing Communication Objective2641 Words   |  11 PagesMarketing communication objective Planning is everything when it comes to measuring your success. If you fail to plan, it’s like a sailboat in the middle of the ocean without sails; you have no clue in which direction you will be sailing. This is why developing a  marketing communication objective  is paramount to your marketing success. What is  marketing communications  without having an objective? After all, an objective is the goal intended to be attained, which should be attainable and can be measuredRead MoreThe Marketing Objectives And The Consumer Centric1643 Words   |  7 Pagesinstitute of marketing (CIM)ï ¼Å'â€Å"Marketing is the process of identifying, anticipating and satisfying customer needs profitably.† Marketing is a term gradually into people’s version; it also become to the company’s primary sector with the improvement of the economic development and the increased in household’s disposal income. Some firms realized that only pay attention to the internal capability to product quality and philosophy rather than focus on customer satisfaction and marketing tools are not